With an unlimited choice of available fonts, have you ever been confused and wondered what font to use for your business communication, print media, or signage? In a recent survey conducted by designers, Helvetica was voted as the most influential and widely used font. Helvetica was designed by Haas Type Foundry over 50 years ago yet has not lost its popularity, and it offers more than 80 true versions. Some of the big corporations that use Helvetica include 3M, American Airlines, BMW, Caterpillar, Harley-Davidson, Microsoft, The North Face, and many others.
The same group rated Futura second, which has been around since 1927, followed by Grammond, that was created some 470 years ago for the French King Francis. The modern version of Grammond is Adobe Grammond which has been used in many recent publications. Other fonts that were rated in the top five are Bodoni (around for over 300 years, mostly used for posters and displays), followed by Frutiger. The next time you need to create effective and high impact sign, poster, banner, etc., select one of the fonts listed below.
Top Twenty Fonts:
6. Trajan Bold
7. Myriad (Apple’s corporate font)
13. Franklin Gothic
14. Times New Roman
15. Gills Sans
18. FF Din
20. Warnock Pro
If you are looking for more information on fonts for your commercial sign, please call captivating signs for a free consultation and a free quote. Our contact info is as follows: 670 W. 5th Ave., Unit # 116. Naperville, IL 60563. Phone: 630-470-6161. www.captivatingsigns.com
(Courtesy: D. Johnson)