CAPTIVATING  SIGNS  
BRING YOUR BRAND TO LIFE

By: Atul Akhand | September 28, 2016

Cartoon logos and advertisements do more than bring a professional image to a business or organization. They are designed to show off the personality of the people and the brand as well as the business. A simple stock image or a collage of abstract shapes will seldom achieve identity the way a cartoon logo or advertisement can. At captivating signs, we offer various choices for the commercial signs with cartoon logos.

As more businesses embrace the web for doing business, it's getting harder for you to compete and harder to draw in new customers. From personal websites to major corporate sites, people continue to rely on cartoon logos and advertisements to help tell their story, to stand out in a market flooded by competition, and finally to...

By: Atul Akhand | September 28, 2016

To attract the attention of the public in a trade show event, one has a very small time to make the impression. And you know the first impression is the last impression. So first thing we recommend is keep your display simple and not overly busy or cluttered. Few cardinal rules to follow:

  • Keep it Simple
  • Keep the Text and the Font simple
  • Keep it Colorful
  • Make it Attractive
  • Use few pictures.  
  • Avoid using multiple pictures.
  • Keep the display Bold, Big and Tall. 
  • If needed use suspended banners.



Also, use very little text on your trade show graphics and keep the fonts simple. Keep it short and use bullet points to easily point out the benefits of your company. If you write paragraphs of information on display, you will loose the attendees interest. Atte...

By: Atul Akhand | September 28, 2016

Trade shows are the perfect time to show your products or services to your market or industry. Trade shows comes only a few times each year and it can be pretty difficult to get in. Whether it's a convention or conference, trade shows may be your stepping stone and the gateway to wider and more lucrative opportunities. This includes acquiring highly valued consumers and potential investors that can help you expand your business and its operations.


At Captivating Signs, Trade Show Displays and Exhibits are our specialty. We offer the widest selection of trade show displays and exhibits at the best prices in the industry. We understand that our customers are working on tight budgets and want to use their trade show displays to increase visibil...

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By: Atul Akhand | September 28, 2016

Channel letters are one of the many marketing and brand recognition tools available. Whether it is indoor or outdoor malls or stand alone shopping center, channel letters are often the best choice available to identify a business. Channel letters come in a wide variety of lettering types, fonts, styles, and LED or Neon illumination.


Front lit channel letter signs are the most common channel letter type. As the name implies, these signs emit illumination only from the front (or face) of the letters. They are often used in both shopping malls and outdoor plazas.


A standard channel letter is a 3 dimensional letter that is fabricated from sheet metal, most often aluminum, since it will not rust. A flat sheet of aluminum is typically cut using a c...

By: Atul Akhand | September 28, 2016

As the name applies open Face channel Letters, Neon is the source of illumination for this letter type, and the neon is actually exposed (instead of being encased behind colored acrylic.) The face of this letter is typically open, but an optional clear acrylic face is also available. Open Face Channel letters come in a wide variety of lettering types, fonts, styles, and only Neon illumination.


An open face letter return (side) is 3” instead of the usual 5”. This gives the neon illumination full exposure and ensures that sign can be easily read.


Channel Letters are a highly effective form of advertisement and when illuminated with neon they are highly visible at night. Open Face channel letter is an excellent choice for businesses that need a ...

By: Atul Akhand | September 28, 2016

Raceway Channel Letters are mounted on a 7" x 7" aluminum channel box known as araceway. This type of signage is eye catching and very easy to read from a distance. The Raceway Mounted Channel Letters contains all electrical components including wiring and transformers needed for the sign to work. The raceway itself is attached to your wall with lag bolts, through bolts or toggle bolts, depending on your type of wall.


All of the Raceway Channel Letter Signs in this category carry a U.L. label and disconnect switch, required by most building codes around the country. We'll also paint the mounting system to match your wall color, which helps blend in the mounting with your wall. Just give us your wall color and we'll do the rest.


Alwa...

By: Atul Akhand | September 28, 2016

Vehicle wraps, or vehicle graphics or vehicle lettering aren’t exactly traditional advertising. It is not the traditional way of advertising as it is a 24-7 high impact mobile billboard.  To help you have a full understanding of why vehicle wraps are so important, here are a few facts:


In a medium-sized city like Cincinnati, a car wrap can make 1,000-2,500 impressions per hour on a busy boulevard. In large metropolitan cities like Chicago, impressions can be as high as 25,000 impressions per hour. Studies conducted have shown that a vehicle wrap can generate between 25K – 70K impressions daily. Or a vehicle wrap can garner up to 8.3 million views per year in a city with population of 50,000.


You’d be amazed at just how many people see your co...

Category: Vehicle Graphics 

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By: Atul Akhand | September 28, 2016

Digital signage is a form of electronic display that shows television programming, menus, information, advertising and other messages. Digital signs (frequently utilizing technologies such as LCD, LED, plasma displays, or projected images to display content) can be found in both public and private environments, including retail stores, hotels, restaurants, hospitals, banks and corporate buildings, amongst other locations.


Digital signage displays are most commonly controlled by personal computers or servers, through the use of either proprietary or public-domain software programs; this approach often allows the operator to avoid large capital outlays for the controller equipment.


Advertising using digital signage is a form of out-of-home adve...

By: Atul Akhand | September 28, 2016

Digital signage is used for many different purposes and there is no definitive list. However, below are some of the most common applications of digital signage:


  • Public information – news, weather and local (location specific) information, such as fire exits and traveler information.
  • Internal information - corporate messages, such as health & safety items, news, and so forth.
  • Menu Information – pricing, photos, ingredients, and other information about the food(s) being offered, including nutritional facts.
  • Advertising – usually either related to the location of the signage or using the audience reach of the screens for general advertising.
  • Brand building – in-store digital signage to promote the brand and build a brand identity.
  • Influencing cu...

By: Atul Akhand | September 28, 2016

Where can a Digital signage be used ?


Digital signage displays such as LCD or plasma display screens, LED boards, projection screens.


Outdoor digital signage such as Digital billboards and digital screens are used at waiting points such as traffic lights, or on the high street, on bus stops, in city spaces etc.


Indoor digital signage using LCD or plasma screens are used in public places such as shopping malls, airports, train and bus stations, shops, pubs, cinemas etc..


There is a long list where the Digital signage can be used. They can be used at various places including the following:


  • Airports, train and bus terminals, and other transit venues
  • Art galleries
  • Cable channels (public/community access, local advertising, etc.)
  • Car dealerships and ser...

Category: Digital Signage 

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By: Atul Akhand | September 28, 2016

Informative Posters Next, informative posters are custom posters that spread awareness and information. These are usually used for awareness drives for certain kinds of issues. Most commonly, these custom posters are made for environmental protection campaigns and social awareness drives. They may carry the image of an endangered species for example with text asking you to help save them. Or it might tell you about sexually transmitted diseases such as HIV and AIDS. If your project requires you to spread some detailed information then this type of poster is for you.


Informative posters are a little bit more text heavy unlike other posters. Usually there is only one main image to catch the eye and then the rest are the more valuable text that...

By: Atul Akhand | September 28, 2016

At Captivting signs, there are many types of posters being printed today. Even custom posters can be categorized according to their use. It is important to know what type of custom poster you may want to produce. This helps you keep the goal of the poster in mind as you design it. It makes the poster’s message more coherent and it also determines where you need to put your posters. The types of custom poster printing are listed below.


Full color advertising posters are of course the most common type of poster. They basically advertise a product, service or event. This usually involves a nice full color image of product or service being advertised and a few helpful words and sentences that promote how good they are. There is intense competiti...

By: Atul Akhand | September 28, 2016

Posters
Posters

It is an age-old question really. What is best to focus on? Quality or Quantity? In poster printing the same question is being debated by most as well.


Is it better to print posters with great quality to impress people? On the other hand, is it more practical to print a lot of lower quality posters to cover the most area and more people? Well the solution to this is not simple. When you print posters there are a lot of factors involved, including your goals, your preferences and of course your poster printing budget.


In this guide, we are going to give you a few key facts about quality posters versus quantity posters. Hopefully this should give you a nice and general idea of what you can do and how to make your decision.


* The up side of quali...

By: Atul Akhand | September 28, 2016

LED Signs
LED Signs

LED signs are computerized programmable electronic visual communication devices. They are capable of storing and displaying multiple messages in dozens of formats and at varying intervals. Similar to reader boards, they allow their owners to change message frequently, but without the cost of replacing missing or broken letters, and without the physical labor involved in changing copy.


LED stands for Light Emitting Diode.  LEDs do not use filaments. That is why they are more efficient, almost all the electricity is used for making light, not heat. The LEDs used in most LED Signs are rated to last approximately 100,000 hours, which means about 10 years.


Most of the cities require a permit to install outdoor LED sign. Captivating Signs is a full...

By: Atul Akhand | September 28, 2016

Vehicle Graphics
Vehicle Graphics

Q: What is a vehicle Wrap?
A: A vehicle wrap is a  high-performance 3M cast vinyl film. We uses a wide variety of industrial digital printers to create your image on the vinyl. The image is protected with a UV clear coat or over laminate to resist road grime and sun fade. The finished graphics are then applied by professional installers who stretch it, heat it, and cut it to make an exact fit to your vehicle.


The application is so precise , it is often mistaken for a custom paint job.  A vehicle wrap could be used as a signage for advertising or used to improve the appearance of the vehicle


Q. What’s involved in a vehicle wrap application?


A. Vehicle wraps application is comprised of three phases. The first is the design phase which includes ge...

By: Atul Akhand | September 28, 2016

vehicle wraps
vehicle wraps

Important Facts about vehicle wraps, Vehicle Signs and Vehicle Graphics
You’d be amazed at just how many people see your company vehicle on the road. Each American travels almost 14,000 miles by road every year. USA has more than 254 million registered vehicles according to 2009 data. Together, that’s almost 3546 billion miles of driving each year.

Vehicle wrapping can provide your business with a cost effective marketing tool that will grab the attention of potential customers. At Captivating signs, we use state of the art printing techniques to create vehicle wraps so that your vehicle will stand out from the crowd, convey your business message quickly and effectively and give your company a truly professional image.

Many people will recall ...

By: Atul Akhand | September 28, 2016

Fonts
Fonts for Commercial Signs

With an unlimited choice of available fonts, have you ever been confused and wondered what font to use for your business communication, print media, or signage? In a recent survey conducted by designers, Helvetica was voted as the most influential and widely used font.  Helvetica was designed by Haas Type Foundry over 50 years ago yet has not lost its popularity, and it offers more than 80 true versions. Some of the big corporations that use Helvetica include 3M, American Airlines, BMW, Caterpillar, Harley-Davidson, Microsoft, The North Face, and many others.


The same group rated Futura second, which has been around since 1927, followed by Grammond, that was created some 470 years ago for the French King Francis. The modern version of Grammo...

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By: Atul Akhand | September 28, 2016

Indoor Office Signs
Indoor Office Signs

Corporate Signs, indoor Office signs and Lobby signs  are a great way to influence and promote your brand. When clients visit your corporate office, an impression will be formed when they walk to the reception desk. A striking custom corporate lobby sign will influence their perception and produce a lasting impression.


Exterior corporate signs display the name, address and logo of your organization, while interior lobby signs welcome guests and build confidence. You need the experts who can interpret your vision, so it supports your brand and logo and enhances the first impression you leave on clients.  We at Captivating Signs help create the best custom office signs and lobby signs to create a lasting first impression. And we have those exp...

Category: Indoor Signs 

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By: Atul Akhand | September 28, 2016

Stainless Steel Office Signs
Stainless Steel Office Signs

When you want a distinctive and durable way to represent your organization, stainless steel signage offers enormous versatility with a bit of an edgy feel. With a wide range of finishes and mounting options at your disposal, you can work with our staff to create a custom stainless steel logo or sign with a look like no other can provide.


We offer fabricated and waterjet-cut solid stainless steel signs and logos with premium-quality results. Fabricated stainless steel is cost effective and offers an affordable alternative to solid plate for depths of ½” to 8″ without resorting to the use of lesser-quality aluminum.


Solid stainless steel lends itself well to precision waterjet cutting and supports fine lines for letters and intricate designs fo...

By: Atul Akhand | September 28, 2016

Brass Signs
Brass Signs

Brass metal signs are favorites among hotels, restaurant lobbies, financial firms, banks, law offices and other services’ firms that must exude the utmost in professionalism. The reason? Whether it’s the newness of brightly polished brass or the heritage portrayed by a brushed (satin) finish, indoor and outdoor brass signage clearly communicates integrity and assurance.
Brass signage has added advantages:


  • Brushed and polished finishes
  • Protective clear coating to reduce maintenance and provide long-lasting protection
  • Raw metal finish that encourages the development of oxidation when your brass sign is used outdoors
  • Spacer mounting that gives the image of your brass signage or logo “floating” off your wall
  • Mounting on a variety of panels including ...
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