One of the worst things that can happen to a business is getting buried in a crowded and cluttered marketplace. Unfortunately, when that happens the only thing left for a business to do is compete exclusively on price. And as we all know, this isn’t strategic.
Fortunately, there are proven, practical and just as importantly, cost effective ways for businesses of all sizes — from dynamic new startups to large, established enterprises — get noticed and avoid becoming the best kept secret in their marketplace. And that is where a vehicle wrap enters the picture and makes a trans formative difference!
Here are the three key ways that a vehicle wrap — or wraps, if you have a fleet of vehicles — will boost your business and elevate your bottom-line:
1. Vehicle Wraps Get Noticed — Big Time!
According to research by the Outdoor Advertising Association of America (OAAA), a single vehicle wrap can:
- Reach 95 percent of Americans
- Generate 30,000 to 70,000 impressions per day
- Increase brand recognition by 1500 percent
What’s more, 30 percent of mobile viewers said that they selected a business based solely on seeing a vehicle wrap.
2. Vehicle Wraps Are Incredibly Affordable
A billboard can cost more than $10,000 per month, and radio or conventional advertising campaign can cost significantly more. For many small businesses, this isn’t just expensive, but it’s outright prohibitive. Compare this with vehicle wraps or truck wraps, which cost well under $5,000 (and in some cases significantly less). What’s more, there are no ongoing maintenance or leasing fees. It is a one-time cost that delivers ROI year after year.
3. Vehicle Wraps Engage Your Target Market
Imagine this: a business that provides professional landscaping services to homeowners spends $10,000 on billboard advertising. But shortly after the billboard goes up, demand in another part of the city spikes as people in that area seek to boost their home’s “curb appeal” and take advantage of a hot real estate market. Unfortunately, there is nothing that the landscaping company can do. The billboard is up and the check has been cashed.
However, now imagine that this same company invested in vehicle wraps. When their market research indicates a demand surge 10, 20, 50, or even 100 miles away, they simply send their cars, vans, trucks and other vehicles in that area. Their brand and solution are in the right place at the right time. Problem solved!
Looking For The Best Vehicle Wraps And Truck Wraps? Call Captivating Signs
Contact the team at Captivating Signs today by calling 630.470.6161 or emailing sales@captivatingsigns.com. Discover why we’re Naperville’s trusted signage and vehicle wrap partner!
