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Why a Vehicle Wrap or Vehicle Graphic?

Vehicle wraps, or vehicle graphics or vehicle lettering aren’t exactly traditional advertising. It is not the traditional way of advertising as it is a 24-7 high impact mobile billboard.  To help you have a full understanding of why vehicle wraps are so important, here are a few facts:

In a medium-sized city like Cincinnati, a car wrap can make 1,000-2,500 impressions per hour on a busy boulevard. In large metropolitan cities like Chicago, impressions can be as high as 25,000 impressions per hour. Studies conducted have shown that a vehicle wrap can generate between 25K – 70K impressions daily. Or a vehicle wrap can garner up to 8.3 million views per year in a city with population of 50,000.

You’d be amazed at just how many people see your company vehicle on the road. Each American travels almost 14,000 miles by road every year. USA has more than 254 million registered vehicles according to 2009 data. Together, that’s almost 3546 billion miles of driving each year.

The American Trucking Association (ATA) reported 91% of people surveyed do notice vehicle graphics.

The Traffic Bureau demonstrated that a vehicle can generate between 30K – 70K impressions daily.

According to 3M (a prominent tape and vinyl substrate provider) a company would need to spend $130,000 in advertising dollars to produce the same effects of a $3,500 vehicle wrap.

Studies effectively show vehicle graphics make name recognition 15 times greater or more.

Vehicle wrap as signage, is the most cost-effective advertising method available.  It has been proven that the cost per impression of vehicles wraps is less than other forms of advertising such as billboards, television, radio, and yellow pages. Since a car wrap lasts between 3-5 years and will be seen by millions over that period of time.

We work on individual vehicles, franchize vehicles, trucks, boats and recreational vehicles. You can too get a car wrap, car lettering or graphic done. Our staff at Captivating Signs will be glad to help you.

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