CHOOSING THE RIGHT CUSTOM BUILDING SIGNS TO INCREASE IN-STORE VISITS

Many businesses are located in high-traffic areas, which means potential customers are consistently passing by your location. Optimize your storefront by taking advantage of the benefits of outdoor building signs for your business.

If your custom signage is well-designed, it can be an excellent method to boost your business and increase sales. By ensuring that your signs are visible, in a well-lit location, and/or designed with colorful, attention-grabbing elements, your business will experience an uptick in the number of customers that walk through your front doors. Here at Captivating Signs, we help business owners access high-quality building signage, so that they are set up for success every day.

In this article, we uncovered our top three choices for exterior building signs, as well as tips on the installation location and how to improve your brand awareness.

YOUR GO-TO COMMERCIAL BUILDING SIGN OPTIONS

• STOREFRONT SIGNS
Storefront signs are affixed atop or on the front of your business’s storefront. These signs are commonly large in size and designed with vivid, vibrant colors and graphics. They are responsible for informing passersby about your identity, services, and products. Every store should have a storefront sign, so if your marketing budget is smaller, this is your greatest option if you can only invest in one kind of sign right now.

• PERSONALIZED BANNERS
Temporary building signs, such as custom banners, are ideal for supplementing your pre-existing signage or promoting temporary events, like sales or exclusive promotions. They are a versatile sign solution, as they are made from vinyl, which means your customization options are nearly endless. From the size, shape, color, text, and design, these banners can be personalized to your heart’s content. They are also easily installed, removed, and stored, which make them perfect for annual sales or seasonal décor.

• BACKLIT SIGNS
Your building sign will stand out even more if it is illuminated. Depending on the lighting effect you want, you can opt for backlit, front lit, or both kinds of lighting. This feature will make your signage easier to notice at night or during poor weather conditions. Lighting your captivating signs can even help it stand out more if your company is in a less visible area, as it will act as a wayfinding assist.

BEST SPOTS TO INSTALL SIGNS FOR BUILDING

• ON THE OUTSIDE OF YOUR BUILDING
One of the most common locations for personalized building signage is your building’s façade or storefront. It is easily visible and identifies a clear association between the business name or logo displayed and the store location. There are countless options for this installation location, such as channel letters, acrylic signs, banners, and more.

• IN GRASSY AREAS
If your business is near a grassy area, you might be allowed to install a personalized banner or another type of sign on it. From post and panel signs to monument signs, this location provides your business with a variety of benefits, such as increased visibility, added visual appeal, and wayfinding support. This installation option is excellent if your business doesn’t face a busy street. It may increase the number of people who see your brand and direct them to your business.

• AREAS WITH HEAVY FOOT TRAFFIC
If your business is established in a high-traffic area, whether on foot or driving by, identify the locations that are most visible or popular. This is the perfect spot for a new exterior sign. Not only does this installation location increase the chances of your sign being noticed, but it also shows that you understand business patterns within your local community.

Keep an eye on the areas that receive the most traffic, as you may need to rearrange the placement of your signs from time to time to stay up-to-date and competitive.

WE MAKE THE BEST BUILDING SIGNS IN NAPERVILLE

Creating personalized signage is not simple for all signage companies, which is why finding the right one is crucial. At Captivating Signs, our team strives to generate beautiful signage that is tailored to your exact needs and specifications.

We can assist you with one sign or an entire series of building signs to market your company. We can swiftly design, print, and install your ideal sign solutions if you’re ready to get started. Contact us for a free consultation.

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