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No one should have a plain storefront. It is important to use all of that empty space on your building to brand the space and draw customers in. The right mixture of storefront signs will help you do just that, making your business more profitable. You do have many choices when it comes to these outdoor retail signs. Learn about the types, the advantages, and why you should choose Captivating Signs to help you get the right signs.
What is a Storefront Sign?
A storefront sign is a type of business signage that is typically placed on the front of a store or office building. This type of sign is designed to capture the attention of passersby and promote your business to potential customers.
Advantages of Outdoor Retail Signs
What can you expect if you install new outdoor signs on your storefront? Here are some benefits:
- Brand your space: The main purpose of these signs is to announce your brand and help customers find you.
- Get more visibility: With better visibility, you will attract more customers, get more foot traffic, and therefore make more sales.
- Communicate your hours: You can have an open sign, a sign that lists your hours more specifically, or both.
- Promote your sales: Temporary signs can help you generate new interest for promotions, events, and seasonal offerings.
- Add personality: Make your storefront interesting with decorative signs that help you promote your brand’s personality.
Types of Storefront Signs
There are many different kinds of storefront signs, and the type that is right for your business will depend on your specific needs and goals. Some of the most popular storefront signs include:
- Channel Letter Signs are made up of individual letters or logos that are crafted from metal or plastic and mounted to a backing.
- Cabinet Signs are made up of a cabinet box that is typically covered with a graphic or vinyl decal.
- Awning Signs are made up of a metal frame that is covered with an awning-style fabric.
- Hanging Signs are suspended from the roof or ceiling of your business and can be either open or closed.
- Projecting Signs are mounted to the exterior wall of your building and extend outwards.
- Dimensional Letter Signs are made up of individual letters or logos that are crafted from metal, plastic, or wood and mounted to a backing.
- Fabric Storefront Signs are made up of a fabric banner that is hung from the storefront.
- Storefront Window Signs are placed on the windows of your business and can be either static or illuminated.
- Laser Cut Signs are created using a laser cutter to create intricate designs and shapes.
- Metal Logos and Lettering can be used to create a variety of different signs, including dimensional letter signs, hanging signs, and projecting signs.
- Digital Signs are a type of electronic sign that uses LED technology to display images and text.
Many of these options are lighted signs that ensure your business will be seen at anytime of day or night.
Other retail signs can be used to support those main signs, communicate more information, and fill up other spots on your property. Supportive signs you might consider include:
- Window graphics
- Sandwich board signs
- Post and panel signs
- Flag signs
- Outdoor banners
- Other custom signs
Your Design Options
Commercial retail signs have almost endless design options. Of course, we can match your brand font, color, and logo exactly in any of these sign types. Plus, we can add other creative elements, including realistic photo-like images, unique lighting rigs, and three-dimensional designs to your signs. Let our creative designers make something that you will love and that your customers will be drawn to.
Cost of Storefront Signs
The cost of a storefront sign will vary depending on a number of factors, including the size and complexity of the sign, the materials used, and the company you hire to create and install it. However, at Captivating Signs, we pride ourselves on being able to work with businesses of all sizes to create high-quality signs that fit within their budget.
Uses for Storefront Signs
There are many different ways that storefront signs can be used to promote your business. Some of the most common uses of storefront signs include:
- Displaying your business name and logo: The most basic use of a storefront sign is to display your business name and logo. This will help customers learn who you are and what you do.
- Promoting special offers or sales: Another common use for storefront signs is to promote special offers or sales. This can help attract attention to your business and drive traffic in the door.
- Directing customers to your entrance: Storefront signs can also be used to direct customers to your store's entrance. This can help them find you more easily and avoid getting lost in the crowd.
- Providing information about your business: You can use storefront signs to provide additional information about hours of operation, directions, or contact information.
- Creating a sense of branding: Finally, storefront signs can also be used to create a sense of branding for your business. This can help you stand out from the competition and build name recognition.
Get your Storefront Signage Solutions from Us
Looking for an experienced and professional company to help you with all of your storefront sign needs? Look no further than Captivating Signs. We offer a wide range of services, from design and fabrication to installation and maintenance. We have been providing quality signage solutions to businesses in Chicago & Naperville, IL, for years, and our team of experts knows exactly what it takes to create stunning signs that will capture the attention of potential customers.
Your Local Storefront Sign Company Near Chicago & Naperville, IL
Captivating Signs is your partner for all kinds of signs. We design, manufacture, and install retail signs, including signs that mount to your building, your windows, or that you can set up on your lawn. If you are interested in learning more about our storefront sign services in Chicago, we encourage you to contact us today. Captivating Signs has a team of experts who would be more than happy to answer any questions you may have and help you find the perfect solution for your business.
