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3 Things You Need to Know About Outdoor Business Signs

Whether you’re a small business or a large corporation, there is a sign company that can meet your needs. A great sign can have a significant impact on the number of customers you get. A bad sign, however, can ruin your reputation.

The following are three things you need to know about outdoor business signs

1) The significance of the location. Your sign’s location is just as important as the sign itself. Typically, when people see a great sign, they will stop and turn to read the text on the sign. However, if your sign’s location doesn’t draw in the eye of your target audience, they likely won’t stop and read it. One option is to hire a sign company that specializes in outdoor signs to help you find the best location for your sign.

2) The right text can increase profits. Your sign’s message should be catchy enough that passersby will stop and read it, but not so flashy that drivers can’t easily read it. Again, this is where the expertise of an outdoor business signs company comes in handy because they know what works and what doesn’t when it comes to getting people’s attention.

3) Design matters just as much as text. Once you have the perfect sign location picked out, choose your font carefully and make sure that the font size, style, and colorwork together to create a polished look.

Top 3 Types of Outdoor Business Signs

Channel letters are the ultimate in outdoor business signs. They are designed to be mounted on a building or other commercial signage displays and provide your business with a bold, visible sign that will grab attention from drivers. The outside of each letter can be illuminated for better nighttime visibility, making these ones of the best choices for businesses with evening hours.

Monument signs are often used as the centerpiece of a business’s outdoor sign system. They’re made to be mounted directly on walls or other vertical surfaces and provide your building with a sleek, modern signage design. Monument signs can be illuminated from within for better nighttime visibility.

Storefront signs are one of the most widely used commercial signage displays. They provide your storefront with a standing sign that can be seen from a distance. Storefront signs are usually made to be mounted above a store’s door, creating an entry point for walking customers. This type of sign can also include window lettering and other signage features that help you direct people inside your building. Storefront signs are usually illuminated, making them a great choice for businesses with nighttime hours to draw in customers after dark.

Outdoor Sign Design Services by Captivating Signs

Captivating Signs is a full-service sign company offering channel letter signs, monument signs, and storefront signs fabrication services. Our team of talented designers will work with you through the entire sign creation process to ensure you get the perfect signage for your business. Contact Captivating Signs today for a quote.

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