Are you thinking about investing in a new sign for your company’s storefront? Do you know what your options are?
Given how crucial outdoor signage is when marketing your company, it is important to understand the flexibility you have when designing your ideal signage. One of the most popular outdoor sign solutions is channel letters. They are effective, eye-catching, and impactful, which is why they are often used to attract new and returning customers.
In this comprehensive guide, we will venture deeper into what channel letters are, learn what kinds are available, and give tips on how to design the perfect channel letter sign. At Captivating Signs, we will make certain that the sign you invest in will help you achieve your goals!
WHAT ARE CHANNEL LETTERS?
This type of channel letter signs is comprised of 3D letters that are individually made and mounted to a wall or building. They’re frequently made from metal and acrylic, which are long-lasting and visually appealing materials.
As they can be seen from near and far, this sign solution is an excellent way to boost visibility, increase brand recognition, and act as a guide for potential customers.
DIFFERENT TYPES OF CUSTOM CHANNEL LETTERS
• OPEN FACE CHANNEL LETTERS
The sides and back of open-face channel letters are made of aluminum. These signs are frequently illuminated by neon rather than LEDs to create a captivating beacon for your business. The sign’s face is either missing or transparent, allowing the exposed neon light within to shine through.
• NEON CHANNEL LETTERS
This is the most common type of lighted channel letter. LED bulbs or neon lights illuminate the faces of each channel letter. Because of the materials used, this option allows a high degree of customization.
• FRONT LIT CHANNEL LETTERS
The name of front-lit channel letter signs is representative of the lighting feature you receive. The final effect is rather impressive, as the color of lighting you choose is shone onto the letters directly, which makes them bright, vivid, and captivating.
TIPS WHEN DESIGNING YOUR CHANNEL LETTERS
1. CONSIDER ITS SIZE
You must consider size when designing your sign, as visibility and legibility are essential to its overall effectiveness. Make the letters large enough to be noticed from a distance, but not so large that they appear too big up close.
2. MODIFY THE SHAPE
While channel letters are traditionally created in the shape of letters of the alphabet, they can also be customized to accommodate different symbols and shapes that personalize your sign to match your brand.
3. CHOOSE THE RIGHT FONT
Choosing the right typeface is an important component of constructing your letter sign. Whether you match the font to your brand guidelines or choose a custom font to make your custom channel letters unique to your business, it must be easy to read and understand.
4. CHOOSE BRAND COLORS
The color of your sign has a direct impact on the way it makes onlookers feel about your business. Channel letters come in a variety of vivid colors, which is one of the reasons they’re so popular. Matching the colors chosen to your brand is an excellent way to build brand recognition.
5. CONSIDER LOCATION AND POSITION
The positioning of your storefront channel letter signs is critical to the success of your sign. It must be easily visible and prominently displayed on or in your building. As they are frequently the first element that guests or passersby notice, they must make a strong first impression.
YOUR AREA’S BEST CHANNEL LETTER SIGN MAKERS
When you’re looking for a high-quality sign company in Naperville, choose Captivating Signs. We are committed to guiding you through the entire signage journey to create the perfect sign for your business.
Give us a call today to speak to our sign specialists about your signage needs!