First impressions are important, so be sure that you make a good one with a custom lobby sign that greets your customers as they enter.
It may seem redundant to have a sign directly after your outdoor office sign, but it’s important to create and reinforce consistent branding. You want to reinforce your brand as often as possible so that customers always think of you first. Being top of mind will keep you ahead of your competition.
Why you need a custom lobby sign
When customers come early for an appointment, they could spend minutes in your lobby. This is a perfect opportunity to reinforce your brand.
Repetition is the key to success in marketing. Even large companies that everyone knows, like Coca-Cola or Ford, constantly run ads and do product placement to make sure you think of their brands all the time.
As a small business, you have to start locally by reinforcing your brand to your existing and potential clients. The best place to reinforce your brand is right in your office, store, or restaurant.
What should my office lobby sign look like?
Before you start looking for “commercial signs near me,” you should think about the design of your sign.
How your custom lobby sign will look depends on how you want your customers to think of your brand. Your business name in your unique font is an excellent way to convey professionalism, while a stylized wall mural shows a friendlier attitude.
You’re only limited by your imagination, but if you can’t make up your mind, a smaller version of your outdoor business sign is a good starting point. If you are looking for additional ways, ask the design crew at Captivating Signs.
Where should I put my sign?
Other than putting your office sign in your office lobby, there are plenty more places that could use some signs. You could put the sign behind the reception desk or a conference room.
Putting custom signs in the hallways or above doorways can let clients know where to find important rooms as well as create a consistent atmosphere.
Searching for “Commercial Signs Near Me”? Look no further than Captivating Signs
Contact Captivating Signs to get a complimentary signage consultation for beautiful custom lobby signs that will keep you top of mind with your customers. We have the skill, expertise, and knowledge to create you create all the indoor and outdoor signage your business needs to succeed.