It’s tough for business owners to think of ways to differentiate their businesses from the competition. Building your brand’s identity is important, as it affects the relationship that businesses have with their clients, and it’s an important way to generate great first impressions. Once way of doing this is through effective lobby signage. This kind of signage solution advertises your company and elevates the brand experience.

Having effective signage allows businesses to increase the value of their brand and elevate the customer experience. It’s a much better way to market your company. Thankfully, Captivating Signs is here to help you create, design, and install your custom lobby signs.


Installing eye-catching signs is an excellent way to greet customers, enhance the experience, and build your brand identity.

• MATERIALS MATTER: Experiment and consider different materials. There are plenty of materials to consider, such as wood, acrylic, metal, or even combining some of them! Consider the aesthetic of your company and what matters to you. Let that guide you in choosing a material.
• ILLUMINATE YOUR SIGN: Consider adding lighting to give your custom lobby sign a truly eye-catching effect. It’s a great tool for businesses that operate at night to give themselves an extra edge. LED lights can highlight only certain parts of your signage or the whole thing!
• TEXT MATTERS TOO: Choose fonts that complement your brand. Go bold if you’re thinking about innovation, consider serif fonts for something more traditional. Play with fonts to show off your creativity!
• INTERACTIVE ELEMENTS: Consider adding interactive elements to your office lobby signs to engage with visitors and grow your online presence. For example, incorporate a QR code that can redirect customers to your social media. If that isn’t your style, offer them a way to look at what services or products you provide.

Ensure that your lobby signage aligns with your branding elements—this means choosing consistent colors, logos, and text. Consistency is key when it comes to building your brand. Consider incorporating your slogan, tagline, or company logo to reinforce your brand’s messaging and create a stronger connection to your audience. Above all else, your sign should reflect the company’s culture.


When it comes to having effective lobby signage, you need a full-service sign company Naperville that you can truly put your faith in. That’s where we come in. We offer our clients a comprehensive signage approach, which means from start to finish, we give you an inside look at your project. It’s our mission to give you five-star customer service and present you with signage that exceeds your expectations.

We’ll be sure to stick to your timeline, and your budget. Whether you have a design in mind or need help creating one from scratch, we can help you. Contact us today to discuss your office lobby signs with us!

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