How Channel Letter Signs Work for Your Brand’s Visibility

Outdoor signs are critical for marketing your company. Businesses consider being noticed by potential customers to be a win itself. Channel letter signs are a popular and effective type of outdoor business sign. These signs are frequently used in storefronts to attract both new and repeat customers.

Like lobby signs, channel letter signs are an excellent way to impress your customers. These signs are as eye-catching as they can be and can also be difficult to design. These 3D signs are excellent for displaying your company’s name, tagline, and other vital information. They’re typically made of aluminum and acrylic, and illuminated by LED lights.

In this article, we will discuss how these custom channel letter signs are helpful to your business and what your design options to choose from are.

How Can Channel Letter Signs Help Your Business?

• Eye-Catching Signs:
These aluminum signs are highly customizable, they’re easily recognized and visible. They can precisely alter the colors, fonts, and graphics of your company. As a result, you’ll be able to establish and market your brand to your target market. However, it’s critical that you choose the correct size and dimensions for your signs. They must also be proportionate to the size of your entryway or else they’ll appear disproportionate and tacky.

• Durable Signs:
Channel letter signs are made of aluminum, they’re known to be weather resistant. They’re easier to repair and maintain than other types of signs, making them more cost-effective. Furthermore, because these signs use LEDs, they consume much less energy than other light sources and have a lifespan of approximately 60,000 hours, so you can be confident that you’re getting the most out of your investment.

• Effectiveness:
High-quality outdoor signage attracts new and returning customers to your store or shop. Most customers base their decisions to enter a business or purchase goods and services on signage. Having a channel letter sign on your storefront not only distinguishes your company from the competition but also increases your brand’s visibility.

Your Design Options:

Front Lit Channel Letters – These are internally illuminated sign letters. They’re frequently found in shopping malls and retail establishments.

• Open Face Channel Letters – These are signs that have an exposed light tube and letter-shaped aluminum housing but no front enclosure. This type of channel sign is the least common because of its diffused appearance.

• Neon Channel Letters – These signs resemble fluorescent tube lights in shape. They’re made of a strong tube containing a mix of neon, argon, and mercury. When electricity is applied to the gases, they begin to glow.

When Looking for Premium Channel Letter Signs Near Me

If you’re not sure what type of custom channel letters to get, Captivating Signs can assist you in determining the best channel letter for your company. As a full-service sign company, we provide all types of signage for all businesses in Illinois. We provide custom design, manufacturing, installation, and repair services, and are always committed to quality. Contact us today or call us at (630) 403-8941 and let our team of experts help you with all of your signage needs.

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