How Important are Channel Letters & LED Signs for Your Business?

As a business owner in the Naperville or Chicago, Illinois area, setting yourself apart from the rest of the pack is no easy task. The Windy City and surrounding areas are full of competitors trying to bring in the same customers as you. Like you, each owner has their own business strategy, branding, and marketing tactics that they deploy to make their products and services more enticing to customers. So how can you make sure that your commercial space stays full of clients despite this competition?

One answer is to go back to the basics. Regardless of how big your social media following is or how many visitors you get on your webpage, you need to impact the people who walk, drive, or ride past your place of business. And in this case, promotional signage still reigns supreme.


Fitting in with our digital world, the innovative incorporation of lighting into electronic signs is becoming an increasingly powerful marketing tactic. In particular, electronic signs, channel letters, and other LED signs in Chicago are emerging as front runners in the race to drive up brand recognition and profits.

Channel Letters and Electronic Signs

Electronic signs provide businesses with some noticeable improvements over more traditional signage. First of all, they are much more visible during nighttime and overcast weather (perfect for Illinois business owners). Signs lit by LED lights stand in stark contrast to commercial facades and storefront exteriors. They can grab consumer attention more quickly and signal to everyone in the area that you are in a position to actively invest in promoting your business, providing an air of professionalism and success.

Channel Letters

Channel letters sit top of the class when it comes to electronic signs. They can pop off the exterior of a commercial structure to help catch potential customers’ attention; wired electrically, they provide another aesthetic dimension. Here are some of the main benefits of channel letters:

  • Offered in a variety of metal, plastic, and other materials.
  • Allow for numerous font styles and sizes.
  • Hand-formed to allow for more customization.
  • Pop-out from exteriors for added effect.

LED Signs in Chicago

When it comes to finding electronic signs in Chicago, you’ll want to look for a company that offers various solutions. From retrofitting older signs to installing brand new LED signs, a professional signage company will ensure that your unique needs are met.


Established organizations may want to preserve their old neon sign’s integrity, requiring a service experienced in retrofitting. If you’re a new owner, using back-lit channel letters is a great way to tell the people of Chicago or Naperville that you’re open for business! Contact us today to learn more!


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