How Lighted Business Signs Can Help Build Your Brand

Having unique signage changes your marketing game, making signage one of the most important aspects of your business. Whether your business is new or has been around for a while, no one can resist aesthetically pleasing lighted business signs. There is a multitude of choices available, and it’s important to make the right decision.

Lighted signs for business are one type of signage that has grown in popularity among many successful businesses. These colorful and eye-catching signs are great for catching people’s attention, whether they’re walking down the street, or are in a moving vehicle.

Outdoor lighted business signs are effective ways to establish your presence and set yourself apart from the competition.

Lighted Storefront Signs Are Visible 24/7

These signs continue to work for your business even when it is closed. As people pass by, they’ll notice your sign no matter what time of day it is. This is a great marketing strategy because without paying any extra money, your sign works as an advertisement all day and night long.

Outdoor Lighted Signs Are Affordable

The return on investment is always greater than the initial investment. A sign will be a permanent fixture in your business until you decide to upgrade or replace it. Keeping a sign lit overnight is inexpensive when compared to other advertising strategies.

Not only are they affordable, but they are also made of highly durable materials, making sure that you got your money’s worth. They can withstand years of use and exposure to the elements. If you buy an LED sign, you won’t have to worry about replacing bulbs often either! They have a life expectancy of about 50,000 hours.

Business Lighted Signs Are Completely Customizable

Business lighted signs are extremely adaptable. As digital lighted signs are programmable, many brands prefer them over traditional signage. They are easy to customize and can be changed if you decide to go through a rebranding.

Often, business owners choose lightbox signs. They are electric signs with a light inside a box and a transparent panel in front. They are simple but still achieve the ultimate goal, which is separating your business from the crowd.

Once you decide to go down this route, you’ll have a lot of options to choose from. A sign expert can help you choose the best type of sign for your business based on your industry, budget, and needs.

They Represent Brand Value

Installing a custom-made sign for your company will provide nothing but positive outcomes. A sign’s color, design, and style communicate a lot about your business.

It tells people the kind of company you are, what you may value, and whether or not you give off a positive impression. Your branding can even affect if people tell others about your business.

Captivating Signs Can Deliver Your Lighted Business Sign Needs

Don’t let your business fall behind, now is the time to consider what best type of signage is right for your company.

Captivating Signs can help you stay ahead of the competition. We are a full-service sign company that specializes in producing high-quality signs for a wide range of industries. Our knowledgeable staff understands the value of a good sign. Set up a free consultation and get started on your lighted storefront signs by calling us at 630-403-8941.

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