Having strong, recognizable signage changes the game whether your business is new or has been around for a while. Every business needs signs, and with so many alternatives available, choosing the perfect one is important. If your business is in an awkward location, customers are far less likely to notice it, let alone discover it, which costs you sales, annoys customers, and makes it simpler for them to visit your competitors.
Successful businesses are increasingly using lighted building signs as marketing tools. Learn more about them by reading more below!
SHINING A LIGHT ON YOUR BRAND
Whether you’re a small local store or a large corporate office, a well-designed outdoor building sign can turn your establishment into a beacon of recognition.
Enhanced Visibility, Day and Night
These signs ensure that your brand message remains visible, even during the darkest hours. This is particularly beneficial for businesses operating late into the evening or situated in high-traffic areas. The luminous sign invites people through your doors, creating a welcoming experience.
Increased Brand Awareness
By using your logo, color scheme, and your brand’s text, you create an exterior building sign that becomes synonymous with your business. People will begin to remember who you are, what you offer, and where you’re located.
Customization for Impact
From size and shape to colors and lighting effects, you have the creative freedom to tailor the sign to match your brand personality. Whether you opt for bold and vibrant neon signs or sleek and modern LED displays, the choice is yours.
Expressing Your Identity
Whether it’s fun and whimsical or professional and sophisticated, these business building signs allow you to express your business’s personality with no issue. This is a great way to tell a visual story that will resonate with your target audience.
CHOOSING THE RIGHT LIGHTED SIGN
Selecting the perfect outdoor building sign requires careful consideration of various factors:
- Location: It’s important to place your sign in a highly visible area to get the most out of it. Doing so ensures that the maximum amount of people are seeing your sign.
- Type: Decide between neon, LED, or other lighting options based on your brand’s aesthetic and budget. Each type of lighting offers unique benefits when it comes to your exterior building signs!
- Design: Consistency across all touchpoints reinforces your brand’s identity in the minds of your audience.
- Permits: We will research local regulations and obtain any necessary permits before installing your sign, so we can avoid any potential setbacks.
CHOOSE CAPTIVATING SIGNS FOR YOUR BUSINESS BUILDING SIGNS
With enhanced visibility, increased brand awareness, and the ability to express your unique identity, these signs are an investment in your business’s growth. By working with Captivating Signs, we can carefully select the right type of sign and design that leaves a lasting impression on customers, day and night.
Ready to get started? Contact us today for your lighted building signs.
