Illuminated signs for storefronts, or any type of business, can come in several different forms, such as lighted building signs or backlit lobby signs. At the core of this type of signage is the ability to incorporate the means to emit light, thereby making the sign very noticeable and legible after the sun goes down or during periods of bad weather? Lighted building signs, or any type of signs that use illumination, are much more effective when it comes to securing the attention of potential customers.
4 Advantages Uniquely Offered By Illuminated Signs
It’s vital to have a signage strategy that will ensure your signs convert leads into customers. While it’s absolutely great to have a high contrast sign that sticks out from the crowd, it’s worth reviewing the advantages that you can draw from illuminated signs that aren’t achievable by any other means. When your backlit lobby sign is glowing at night, it becomes something else entirely. Need more details? Take a look at five advantages you get from illuminated signs.
- 24 Hour Marketing.
You can invest in outdoor signs that are posted 24 hours a day, but that doesn’t mean they will get seen every hour of the day. Would your business benefit from being seen at night? Depending on the industry you’re in, this can be the difference between success and failure.
- Drawing Customers To You.
A customer who’s looking for your services at night isn’t going to notice a dimly-lit sign that has almost no illumination. But they are going to notice a bright lighted building sign or a backlit sign that lets them know they’ve found what they were looking for. There are so many businesses that depend on showing themselves to customers who are already looking for them in the evening or night time hours. If you want to be competitive in the evening hours, you need illuminated signs.
- Capitalizing On All Prime Time Hours.
Many people think that illuminated or backlit signs are only for late night or all-night businesses. But if you have a business that’s open late or early, an illuminated, backlit sign can mean the difference between getting seen and getting ignored during those evening and early morning timeframes. You want your potential customers to be able to spot you before the sun is fully up. It’s a great time to outshine your competitors!
- Let People Know You’re Open For Business.
It should be very apparent when your business is open or closed. Use illuminated signs to let people know when you are open and ready to serve them. Don’t ever leave them guessing. If you do, they will pass you by and find someone who clearly wants them to stop in.
Get Noticed With Illuminated Signs
If you find yourself thinking more and more about using backlit, illuminated signs for your business, then maybe the time is right to upgrade your signage. Contact Captivating Signs to request a complimentary signage consultation. We’d be happy to provide you with more information on lighted signs that draw more attention to your brand and work hard for your business 24 hours a day, 7 days a week.
