A storefront sign isn’t just a label or a banner. It’s a dynamic and unique brand signature that uses elements like channel letters and dimensional letters to help businesses stand out in a crowded, cluttered, and competitive marketplace — one in which first impressions aren’t just important, but they’re essential.
Eye-Opening Statistics
Here are some eye-opening statistics that highlight why a storefront sign is one of the smartest investments that a business can make — whether it is brand new, or has been in the marketplace for many years. According to research by FedEx Office in partnership with Ketchum Global Research and Analytics:
- 76 percent of customers said they entered a business for the first time because they were impressed by its storefront sign.
- 75 percent of customers recommended a business to someone in their personal and/or professional network because they were impressed its storefront sign.
- 68 percent of customers believe that a business’s storefront sign is a reflection of its quality commitment and trustworthiness.
- 60 percent of customers said that a lack of signage, unimpressive signage, or confusing signage (i.e. outdated and inaccurate directional signs) deter them from entering a business.
And according to researchers at the University of Cincinnati’s Economic Center, about 60 percent of businesses said that improving their storefront signs had a positive impact on revenues, number of transactions and profits — with the average increase of around 10 percent.
Multiple Options
One of the key advantages of storefront signs — and why they make a positive and memorable first impression — is that they can be customized to capture a business’s unique profile and image. Some of the available and affordable options include:
- Channel Letters
- Directional Signs
- Dimension Letters
- Awning Signs
- Neon Signs
- Wood Signs
- Engraved Signs
- Pole Signs
- Post & Panel Signs
- Monument Signs
- …and more!
Connect with Naperville’s Storefront Sign Leader: Captivating Signs
Contact the team at Captivating Signs today by calling 630.470.6161 or emailing [email protected]. Discover why we’re Naperville’s trusted storefront signage partner!
