Make A Positive Impression With Storefront Signs

A storefront sign isn’t just a label or a banner. It’s a dynamic and unique brand signature that uses elements like channel letters and dimensional letters to help businesses stand out in a crowded, cluttered, and competitive marketplace — one in which first impressions aren’t just important, but they’re essential.

Storefront Sign


Eye-Opening Statistics

Here are some eye-opening statistics that highlight why a storefront sign is one of the smartest investments that a business can make — whether it is brand new, or has been in the marketplace for many years. According to research by FedEx Office in partnership with Ketchum Global Research and Analytics:

  • 76 percent of customers said they entered a business for the first time because they were impressed by its storefront sign.
  • 75 percent of customers recommended a business to someone in their personal and/or professional network because they were impressed its storefront sign.
  • 68 percent of customers believe that a business’s storefront sign is a reflection of its quality commitment and trustworthiness.
  • 60 percent of customers said that a lack of signage, unimpressive signage, or confusing signage (i.e. outdated and inaccurate directional signs) deter them from entering a business.

And according to researchers at the University of Cincinnati’s Economic Center, about 60 percent of businesses said that improving their storefront signs had a positive impact on revenues, number of transactions and profits — with the average increase of around 10 percent.

Custom Storefront Signs

Multiple Options

One of the key advantages of storefront signs — and why they make a positive and memorable first impression — is that they can be customized to capture a business’s unique profile and image. Some of the available and affordable options include:

  • Channel Letters
  • Directional Signs
  • Dimension Letters
  • Awning Signs
  • Neon Signs
  • Wood Signs
  • Engraved Signs
  • Pole Signs
  • Post & Panel Signs
  • Monument Signs
  • …and more!

Connect with Naperville’s Storefront Sign Leader: Captivating Signs

Contact the team at Captivating Signs today by calling 630.470.6161 or emailing Discover why we’re Naperville’s trusted storefront signage partner!


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