Your brand isn’t just your logo and a choice of colors and fonts. It’s about everything people think, feel, and say about your business. Rebuilding your brand needs careful consideration and has to be done as part of your marketing strategy for the best chance of success.
You need to start with your brand values, look at your target audience and how to attract them, and begin to develop your branding and marketing strategy from there. You can then begin to rebuild your brand identity.
One of the best ways to get attention from a local audience and to show off your rebrand is to use rebranding signs. A mix of indoor signs, outdoor signs, and vehicle wraps is best for maximum impact.
When looking at your brand in light of your sales funnel, you’re looking to raise awareness of your new brand and attract attention to your business. You’re also looking to convince people that they should give your business a chance and consider shopping with you, so you need to think carefully about your messaging and include your message on your rebranding signs.
How to make the most of signage and vehicle wraps when rebuilding your brand
In addition to thinking about your branding, you need to think about the purpose of your signage and what effect you want it to have. This will affect the types of signage you choose, their placement, the design, and the messaging, so it’s worth spending some time working out a proper strategy for using signs in your rebrand.
2) Differentiate yourself
It doesn’t matter whether you offer landscaping services or you’re a realtor. Every business will have competition and you need to be able to tell people why they should choose you and not someone else. When looking at what signage to use, think about how you can use it to tell people what sets you apart from your competitors.
A big consideration when using signage is that you want to place it where it has maximum visibility and impact. You also need to think about where it’s most useful for your customers, especially for directional signs and signs that promote special offers.
Obviously, you also need to take local laws into account too, but the right signage partner will be able to advise you on that.
4) Consistent branding
The design of your signage and vehicle wraps needs to be consistent with the rest of your branding. A coherent and consistent look across every aspect of your business looks more professional and gives the right impression of your business.
Choose the right signage partner for success
When choosing signage as part of rebuilding your brand, there’s a lot to consider and you need to get it right. It’s important to choose a signage partner with the experience and high-quality standards to get you the best results.
Choose someone who can take you through every stage of creating your signage, from concept development and design, to manufacture and installation.
You’ll get a consistent design across your signage because it’s all done by one company, and you won’t have to manage multiple companies to get the job done.
At Captivating Signs, we understand that your branding represents your business and that quality matters. We aim to create professional, beautifully designed signage and vehicle wraps that work to build your brand and attract your target audience.
We have experienced designers on hand to help you get just the right look for your business and offer expert manufacturing and installation. You can also count on us to ensure that any permits are obtained and that your signage meets local laws.
For top-quality signage that will help you with rebuilding your brand, get in touch with Captivating Signs.