Each year brings its own set of financial and operational struggles for small business owners of all tenure and experience. Even during the best of times, a high number of these operations go under each year.
And, after the year and change we’ve all just had, it’s not surprising that things might be even more difficult right now for these hardworking operators. But amongst struggling small businesses, restaurants remain one of the most challenging business types to operate.
One slow season or menu miscalculation can spell the end. That’s why it’s so important that restaurant owners invest in a suite of signage solutions that provide promotional, informative, and entertainment value. This helps set the mood for customers, lets people know exactly what to expect from your establishment, and can even keep them safe. As experts in the advertising and promotion space, the team at Captivating Signs knows the outsized impact that a highly resonant sign can have on driving patrons into restaurants.
Types of Restaurant Signs
Because of the high volume of patrons and the nature of the service that restaurants provide, this type of business needs their signage to come in various styles. Some popular signs used in restaurants include:
- Custom restaurant signs
- Restaurant lighted signs
- Restaurant signs for COVID
- Exterior restaurant signs
- Interior restaurant signs
- Sign boards
- Menu boards
Each of these sign styles performs a different function that is critical to keeping restaurant-goers satisfied, entertained, and safe.
Uses of Restaurant Signs
There are many suitable cases for how Chicago and Naperville restaurant operators use their signage. For example, lighted signs can be used on the exterior to catch the attention of passersby signal that the restaurant is open for business. These days it’s also increasingly common for managers to put out a sign that explains the local public health protocols regarding COVID-19.
Depending on the restaurant’s interior style and ambiance, signs can be used to highlight menu specials, help create the desired atmosphere, and outline any relevant safety information that needs to be conveyed quickly and clearly. By providing proper signage, you can ensure that guests have access to important information, in addition to the promotional and entertainment content.
Restaurant Sign Manufacturing in Chicago
When it comes to decking out your Chicago or Naperville restaurant with all your different signs, there’s one company that you need to remember: Captivating Signs. As our name suggests, we help businesses across all sorts of industries to captivate their customers with custom signage that creates an exciting and safe atmosphere.
So, if you’re tired of entering “restaurant signs near me” into a search engine or want to learn more about the cost of restaurant signs, reach out to Captivating Signs today! You’ll learn more about how our extensive expertise in the promotional sign industry can be leveraged to provide your patrons with an elevated dining experience!