Lighted building signs are an excellent approach to attracting the attention of potential consumers and creating a lasting impression. These illuminated signs denote a business’s location and increase brand visibility, especially after dark.
Let’s look at how lighted signs, like those provided by Captivating Signs, can make a big difference for any business.
HOW LIGHTED BUILDING SIGNS HELP BUSINESSES
• VISIBILITY THAT MAKES A DIFFERENCE
One of the main benefits of lighted building signs is their visibility. As the sun sets, a lighted sign continues to draw attention, while non-illuminated signs do not. This is especially useful in areas with a lot of competition. A well-designed, bright sign can make your business stand out from the rest.
• FIRST IMPRESSIONS COUNT
We say that first impressions stick, and this is true for businesses too. A lighted sign gives a professional and polished look to your storefront. It also shows that you care about your business and are willing to invest in its appearance.
• CUSTOM SIGNS FOR UNIQUE BRANDS
Custom building signs give you the chance to showcase your brand’s unique identity. Whether you use your logo, company colors, or a specific font, a custom sign can be tailored to match the vibe of your business. This helps in reinforcing your brand in the minds of your customers.
• SIGNS FOR ALL BUILDINGS
Building signage isn’t just for retail or street-facing businesses. Offices, warehouses, and even factories can benefit from lighted signs. They help guide clients and suppliers to the right place and ensure your business is noticeable.
• ENERGY EFFICIENCY AND DURABILITY
Modern lighted signs are designed to be energy-efficient, often using LED lights, which are bright and cost-effective. They are also made to withstand the elements, which means they’re a durable choice for exterior building signs.
• SAFETY AND CONVENIENCE
Lighted signs also contribute to safety. By illuminating dark areas around your business premises, it simultaneously becomes safer for customers and employees alike. Plus, these outdoor signs also offer convenience by making your business easy to find at any time.
• ADAPTING TO LOCAL LAWS
When planning your lighted building sign, it’s important to be aware of local signage laws. Captivating Signs will help ensure that your sign complies with all local regulations and zoning laws.
• COST-EFFECTIVE MARKETING
Compared to other forms of advertising, building signage is cost-effective. Once installed, they require very little maintenance and no monthly fees. They work for you 24/7, making them a one-time investment that keeps on giving.
• BOOST IN FOOT TRAFFIC
A well-lit sign can also boost foot traffic. People are naturally attracted to light, so a bright sign can lead curious customers right to your door.
• YEAR-ROUND ADVERTISING
No matter the season, your lighted sign will be working for your business all year round. Rain, snow, or shine—it constantly showcases your brand.
FOR ALL YOUR BUILDING SIGNAGE NEEDS
Lighted building signs are a powerful tool for any business. They provide visibility, enhance first impressions, offer customization, and are a cost-effective marketing strategy. If you’re considering a sign for your business, remember to choose one that can have the right impact.
Captivating Signs can help bring your vision to life, ensuring that your business shines brightly for all to see. Ready to get started? Give us a call for more details.
