Vehicle wraps for company cars and trucks range from completely covered vehicles to vinyl lettering that clearly shows details like an email address and phone number. Regardless of which type of design is chosen, businesses should know that vehicle wraps are thought to be one of the most cost-effective ways to increase brand awareness. Using vehicle wraps or truck decals means that your brand will be powerfully displayed in your target markets, 24 hours a day, 365 days a year.
When you compare vehicle wraps to other marketing options, it’s easy to see that vehicle advertising offers better exposure over a longer period of time. More specifically, using vehicle wraps and truck decals have a lower cost per exposure rate than most other advertising media options. Since advertising investments that provide a high rate of return are something most business owners are interested in, it’s no wonder that vehicle wraps continue to gain popularity.
Creating Vehicle Wraps That Work
Vehicle wraps, truck decals or vinyl lettering will campaign for your business, day and night, rain or shine, every day of the year. However, the message or design you add to your vehicles matters, especially if you want great results. If you want effective vehicle advertising for your business, you need to make sure that you have an easy to read, the well thought out design that aligns with your brand and with any other interior or exterior signage you use.
Since your vehicle wraps will only be seen, on average, for four to eight seconds, you really need to make sure you’re using the most effective option. Below are some guidelines to help you create effective vehicle advertising.
Graphics And Lettering
Overall, using vibrant colors to attract attention to your vehicle’s message is a good strategy. Photographs that highlight your products or services are important to include, but if poorly implemented, can actually make it confusing to your audience by adding too much clutter.
It can be tempting to want to shout out all your unique selling points, but ideally, you should keep the message short and to the point. Simplicity is the main goal. An effective message for a vehicle wrap should be four words or less and be displayed using large text that is easy to read.
In this day and age, your website address is just as important as your phone number, so be sure both are included and visible. Other options include adding an email address or social media account information.
Company Name And Logo
While your company name is important, the main goal of vehicle wraps and truck decals is to sell your product or service, not your name. Should they be interested, people will follow up with your company after they see your vehicle wrap – this is why making your contact details very visible is crucial.
Brand Your Vehicles With Captivating Signs
If you are looking to outfit your company vehicles with vehicle advertising, be sure to find a professional signage company that can partner with you to design your wraps and decals as well as install them. When you’re ready to promote your business using vehicle wraps, contact Captivating Signs. We use high quality materials to make effective vehicle wraps as well as commercial signage that get results. Our team’s extensive experience and knowledge mean that we’ll find the right option for you and deliver a product you’ll love. Call us at 630-470-6161 and request a consultation!