Signs, whether indoor or outdoor, are important for every business. Not only does it provide clients and customers with important information about the company, but it also acts as a subliminal form of marketing. When the company’s branding and logo are incorporated into the signage, it reminds everybody who walks past it who the brand is and what they do.
What Are the Benefits of Indoor Signage?
Interior signs have a number of benefits, including the following.
- They help to guide visitors to the correct department.
- They show the company’s logo and branding.
- They boost employee morale.
- They reinforce the brand’s values.
- They provide information about the company’s products or services.
What Are the Different Types of Interior Signage for Businesses?
Captivating Signs provide a number of signs for local businesses in the Chicago and Naperville area.
ADA Signs
ADA signs are consistent with the Americans with Disabilities Act. These signs are used to ensure inclusivity for every client, customer, and employee who enters any premises.
Larger signs and signs that include braille or raised text are common examples of ADA signs.
Office Signs
These include all signs that are found within and around an office. They can detail the company’s policies or any other important information that employees and visitors need to be aware of. Office signs can also provide motivation for employees to keep them going through busy periods in the business.
Window Graphics
Window graphics can be used to reach a wider audience. They can be seen by everybody who walks past the building, which increases brand awareness. Not only this, but they’re great to decorate the windows and add a creative spin to the area.
Reception Signs
Reception areas are used by everybody who enters and leaves a building. For this reason, placing signage in lobbies and entrance halls is popular across many companies. Reception signs can include directions to help people find the right department or can represent the brand’s logo and values to remind people of who they are and what they do.
Directional Signs
Directional signs are used to guide clients and customers to the right area of the building. They navigate visitors and employees to where they need to go.
Door Signs
Door signs are exactly what they say on the tin. This type of signage includes anything that is placed on doors to inform people which room is which. They can also display the specific rules and regulations of the building. Many businesses choose to include their branding and logo on door signs to reinforce it to everybody entering and exiting a room.
Banners and Posters
Banners and posters are an affordable way to promote a business. They can detail specific products or services, upcoming events, or important information. They can be placed in several indoor locations to reiterate the information to people as they navigate through the office building.
Contact Captivating Signs today to see how they can create customized interior signage for any business to boost brand awareness and increase sales.
