What is the “wow” factor? And why use a custom lobby sign to cultivate that wow factor? It’s all about impressing your clients so that they are loyal, frequent customers.
The “wow” factor is that feeling you get when a business is more than you expect. Maybe the business is more professional, beautiful, skilled, or trustworthy than you imagined. Can you remember the last time you felt the wow factor for a business, and how it changed your perception of them? As you might expect, feeling the “wow” factor when you walk into a company’s lobby greatly intensifies your opinion of the company.
Why The Office Lobby Sign?
You can generate the wow factor plenty of ways, so why choose to invest in your office lobby sign? There are three key reasons: flexibility, first impressions, and longevity.
Lobby signs for businesses are endlessly flexible. You can use different materials, colors, shapes, lighting options, and texture to make a truly unique sign that reflects your business. Maybe you could also wow your customer with the lobby desk, or your landscaping – but those just aren’t as flexible as a sign.
A custom lobby sign can make the right kind of “wow” for your business. If you’re a bank, maybe you want to be secure above all. If you’re a design studio, maybe you want to be perceived as creative above all. Whatever it is you need to be, a sign helps you express it.
- First Impressions
The first impression is the most powerful. Frequently, your lobby sign will be a customer’s first impression. It’s what greets them when they walk through the door, before they even talk to your staff or receptionist. Making your first impression precise and “wow” worthy is a good idea to develop your brand and impress your customers.
You can invest in an ad campaign to create the “wow” factor, but the campaign is fleeting. Few marketing materials last as long as a quality lobby sign. If you get a great design for your lobby sign from the start, it will be a valuable marketing tool for years and years. That longevity gives your lobby sign a great return on investment.
Get The “Wow” Factor From Captivating Signs
Our team at Captivating Signs creates custom lobby signs for businesses and focus on getting you the exact “wow” factor you need to impress customers. Contact us today so we can help you with your next project.